Updates. Ideas. Rants. Techniques. Opinions. Blog.

Vitabiotics Tone of Voice and Copy

Posted 16 Feb 2020 by Stephen Marsh in

I helped Vitabiotics cement its position as a market leader with a clear personality, defined tone of voice, and consistency at every touchpoint.

SmartDriverClub Brand Tone of Voice

Posted 22 Apr 2018 by Stephen Marsh in

I helped create and articulate a tone of voice that embodied what SmartDriverClub stood for – and then put it into practice for the launch website.

Turmeric Positioning & Elevator Pitch

Posted 21 Apr 2018 by Stephen Marsh in

Through interviews and discussion, I helped turmeric refine their positioning around what makes the company so unique.

What my clients say

"I would not hesitate to recommend Stephen as a first-class copywriter. He’s become a valued member of our virtual team, as well as a good friend!"– Anita Trozzo, Sphere Creative

"Stephen is easy to work with, incredibly responsive, and his work is always of very high quality. I consider Stephen to be an extension of the team, who just happens to work off site, permanently."– Mark Weatherill, Alpha Generation

"We’ve used Stephen’s talents on many occasions - it’s like he can turn his hand to absolutely anything."- Rachel Atkins, Not Just Travel

"Stephen always comes up with the goods."- Stuart Gilbertson, Consider IT

"The resulting copy has transformed the way we communicate our impact."- Rachel Butler, In Kind Direct

"I’d recommend Stephen to anyone, but won’t... I need him all to myself!"- Jamie MacDow, Senior Account Manager, 1973

"With the new copy, our products feel right. It captures the Rhino range in a unique, fresh way - just like we wanted"- Ave Grete Arismaa, Product Development Manager, Victor Stationery